Thursday, December 1, 2011

Are Meta Tags still useful in SEO?

Many years ago, meta tags are used as the primary tool to rank better in search engines. However, the advancement of search engine algorithms have made meta data of less importance in SEO. Before we get into it further, let us discuss what are meta tags all about.

Photo from businesseconomy.com
What are Meta Tags?
Meta tags are the summarized information of a page for search engine crawlers. It tells the search engines what your site is all about. The most important elements of meta tags are meta keywords and meta descriptions.

Here is an example of meta tags. Here is what you will get if you search for my blog in Google.

meta tags for blogger

You may noticed that the only visible element is the meta description. Meta keywords are not directly seen. This is the same for other elements.

The Death of Meta Tags
Google announced later in September 2009 that they no longer use "meta keywords tag" to rank websites in web results. Yahoo announced a month later after Google that they will no longer support the use of meta keywords tag (http://selnd.com/12yZNF). And according to Duane Forrester, a Senior Product Manager for Bing,they are still using meta tags as a signal to find spammers.

Google, Yahoo and Bing are the three giants of search engines. With the status of meta tags on their algorithm, is it still safe to use them? And if it's still safe, what is the proper format to follow? Is there any?

Conclusion
The three giants didn't ever mentioned that our site will get banned if we will use meta tags. So meta tags are still safe to use. In fact, this blog has meta tags (meta description only) on it. How about you? Are you still going to use meta tags? If yes, stay tune for my next post. It's all about how to create meta tags with different meta descriptions on Blogger blogs.
Hello! If you haven't signed, subscribe to my RSS feed and receive our email updates, or follow PCHolics on Twitter.
Name: Email:

9 comments:

Stephen said... at December 4, 2011 8:05 PM

Thanks for the knowledge you have shared about meta tags. I've never use meta tags as part of my SEO campaign except for the meta descriptions.

Ptc trusted said... at December 5, 2011 4:51 PM

I think that meta tags is still important for website owners.Of course google and yahoo has announced that they no longer use "meta keywords tag" to rank websites but even now plays a role for ranking...
Nice post for meta tags and useful content especially for people who do not know what is it and how it works...

Adam said... at December 13, 2011 5:32 AM

Title tags are important if your Blogger blog is to attract traffic and rank in search engine results. On your blog home page the blog title appears between the title tags while on each individual post page it is the name of the article itself. While the title tags themselves are unseen by the visitor to your blog they are read when search engines crawl your blog.

www.blueflyweb.com

Brandon Barns said... at December 15, 2011 5:28 AM

My friend advised me about your site and how nice it is. She is right, I am really impressed.

Online Paid Directories said... at January 7, 2012 10:17 AM

Meta Tags are always useful. Even though they do not influence ranking directly but still it helps you to achieve better stage...

Eileen said... at January 9, 2012 1:03 AM

Thanx for the tips. I will wait for your next post. I hope that your next post will help me.

Andreea said... at January 21, 2012 8:55 AM

I still use meta tags for my site. The truth is that i just started with my site. But as much as it's safe, i will use it. Tks for posting this. It's a pleasure to read you

Dan said... at February 8, 2012 12:44 AM

Although meta tags don't hold much weight for search engine ranking these days, it's still considered best practice to properly optimize them.

Ayesha said... at April 10, 2012 8:22 AM

I think meta tags are still useful. They still have that significant factor which can affect your blog positively.

Post a Comment

Please use your REAL name on the name field.
Links are not allowed inside comment box. Use the URL field.